The Publicis Groupe did well for the region last year, as Publicis Middle East scored number 1 in the Automotive category with its work for Jeep; while Saatchi & Saatchi Dubai’s campaign for Kinokuniya Bookstores was at 7th place in Retail - where Leo Burnett MENA also ranked 5th as agency. Just below, at number 8 campaign, were Ogilvy South Africa and KFC with “Anything For the Taste”.
JEEP: The Call of Adventure
KINOKUNIYA Bookstores: Time to Read
Anything For the Taste
Meanwhile, Ogilvy South Africa and Volkswagen were just outside the Automotive top ten, at 11th place, with “Blind Spot”. Another South African agency, Wunderman Thompson (now VML) from Durban, created the 8th most awarded campaign in Health & Beauty, “Change the Angle” for Lux.
Blind Spot
Change the Angle
In Entertainment & Leisure, Impact BBDO spoke out about censorship for the newspaper An Nahar, taking 2nd place (as well as 13th). Impact BBDO were also present in Food & Beverages thanks to “Schoolgirl Newscasters” for EBM at 10th place, and FP7 McCann’s “Heinzjack” took the 14th slot in the same category.
AN NAHAR
Schoolgirl newcasters
Heinzjack
The report for this region was drawn from awards shows including Dubai Lynx and Loeries results among others.
Please check it to see the many brands and agencies that affirmed their creativity globally last year.