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LIA

Creative Award
Bayside, United States
Procter & Gamble - "The Talk" by LIA 2018

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TitleThe Talk
Brief"The Talk" is all about the moment when black parents are forced to warn their children that the world may not treat them as it does others. The heartbreaking moment is portrayed across the decades, showing that nothing much has changed. Perhaps one day, we can end the need to have "the talk". In a series of vignettes from across the decades, we see the moment when black parents are forced to have "the talk" with their children, warning them that life might be harder because of the colour of their skin. The film ends with the present day. One day, perhaps, there will be no more need for "the talk". This film follows black families in America as parents sit down to have “the talk” with their children. We only hear bits of the conversations but it is clear that the discussion is about racial biases and prejudice - and that this same dialogue has been going on for decades. P&G’s film urges everyone to talk about the talk so we don’t have to have it.
Agency
Campaign The Talk
Advertiser Procter & Gamble
Brand Procter & Gamble

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