The Times of India - "Sindoor khela - no conditions apply" by LIA 2018
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| Title | Sindoor khela - no conditions apply |
| Brief | The vermillion dot on a bride’s forehead is a symbol of marital pride. In our religious society, only a woman wearing sindoor, is considered auspicious.During rituals and traditions, this sacred symbol dictates who’s accepted, and who’s rejected. Today, this sindoor has become a symbol of inequality between the married and the unmarried.We transformed this single dot, a symbol that divides, into 2 dots, a new symbol of sisterhood. The 2 dots were used to ambush Sindoor Khela, a festival reserved for married women. We changed the divisive festival into one that includes every woman.In September 2017, transgenders, widows, divorcees, sex workers, and married women, came together to celebrate Sindoor Khela, for the first time in 400 years. |
| Agency | FCB India |
| Campaign | #NoConditionsApply |
| Advertiser | The Times of India |
| Brand | The Times of India |
| Posted | May 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Creative Partner | F..d L...on Subscribers Only |
| Chief Creative Officer | S...i Bha......rya Subscribers Only |
| Creative Director | .V S....th Subscribers Only |
| Associate Creative Director | R...t Mu.....ee Subscribers Only |
| Vice President (VP) | . Da.....an Subscribers Only |
| Creative Digital Director | G....ri S...am Subscribers Only |
| Brand Managing Director | V....ta A...a Subscribers Only |
| Art Director | Sh....sh Kha......kar Subscribers Only |
| Senior Brand Executive | Vi....ha K....ri Subscribers Only |