O2 - "can do decoded (110s)" by LIA 2023
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| Title | can do decoded (110s) |
| Brief | CAN DO DECODED - The first brand book printed with the DNA of real game changers. Background: can do is the attitude that turns the German telco provider O₂ into the industry's game changer. So can do is much more than a claim – it's the brand's DNA. To proof that, we developed a unique brand book.IdeaWe asked five game changers for their DNA to then mix it with printer ink. CAN DO DECODED is the first brand book printed with the DNA of real game changers.ExecutionOn 388 pages, bestselling author Benjamin von Stuckrad-Barre decodes the can do mentality of game changers like Jimmy Wales and Grandmaster Flash, who shares the brand's attitude and values. Each chapter has its own design language: From paper selection, to handcrafted typography, up to unique print finishes. An inspiration for all employees, from the store to the executive floor. |
| Agency | Serviceplan Bubble |
| Campaign | Can Do Decoded |
| Advertiser | O2 |
| Brand | O2 |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Branded Book |
| Rights & Testimonial Clearances | S...k Ma.....ng Ent.......ent Subscribers Only |
| Design Agency | S...io O...ng Subscribers Only |
| Printing House | Dr.....ei Si....nn Subscribers Only |
| Production Company | D...e .y H...es Subscribers Only |
| Production Company | Buc......rei Wa....ke Subscribers Only |
| Literature and film agency | m...el h....es Li.....ur- ..d Fi......tur Subscribers Only |
| Director Brand & Marketing Communications | M....el Fal.......ner, Te.....nica G....ny Subscribers Only |
| Senior Brand Manager | R...el Bi....k, Te.....nica G....ny Subscribers Only |
| Head of Brand Strategy & Brand Management | ..n B....t, Te.....nica G....ny Subscribers Only |
| Senior Strategist | K....in Sc.....er, Te.....nica G....ny Subscribers Only |
| Global Chief Creative Officer | A..x S....l, SE......LAN G...P Subscribers Only |
| German Chief Creative Officer | T..l Di....l, SE......LAN G...P Subscribers Only |
| Managing Director | M...s L..., SE......LAN G....NY Subscribers Only |
| Managing Partner | L..s Ho....g, SE......LAN G....NY Subscribers Only |
| Managing Creative Partner | L..f Jo.....en, SE......LAN G....NY Subscribers Only |
| Managing Creative Partner | P....ck Mat......en, SE......LAN G....NY Subscribers Only |
| Creative Director Art | P...l Bo......ko, SE......LAN G....NY Subscribers Only |
| Creative Director Copy | D...el St....r, SE......LAN G....NY Subscribers Only |
| Creative Director Copy | ..x Se....r, SE......LAN G....NY Subscribers Only |
| Head of Design | Tu......nel C..., SE......LAN G....NY Subscribers Only |
| Senior Art Director | J...s Bo.....us, SE......LAN G....NY Subscribers Only |
| Client Service Director | S....na Sc.....z, SE......LAN G....NY Subscribers Only |
| Account Management | Je....er Gr�......der, SE......LAN G....NY Subscribers Only |
| Account Management | N..o Lo....n, SE......LAN G....NY Subscribers Only |
| Account Management | An.....na M....h, SE......LAN G....NY Subscribers Only |
| Account Management | J....na P..., SE......LAN G....NY Subscribers Only |
| Managing Director & Creative Direction | K...in O....g, S...io O...ng Subscribers Only |
| Project Manager | M...el K...s, S...io O...ng Subscribers Only |
| Project Manager | Ka.....na V....r, S...io O...ng Subscribers Only |
| Art Director | S...la Ko.....d, S...io O...ng Subscribers Only |
| Junior Art Director | ..m Ba......ke, S...io O...ng Subscribers Only |
| Art Buying | K...in G..�n Subscribers Only |
| Managing Director | M..k Si.....n, Dr.....ei Si....nn Subscribers Only |
| Print and media consulting | J...a St....h, Dr.....ei Si....nn Subscribers Only |
| Owner | T...as Ru....f, D...e .y H...es Subscribers Only |
| Producer | F...an K....n, D...e .y H...es Subscribers Only |
| Managing Director | H...er Wa.....e, Buc......rei Wa....ke Subscribers Only |
| Managing Partner | K....in He.....nn, S...k Ma.....ng Ent.......ent Subscribers Only |
| Managing Partner | Ma....as B...s, S...k Ma.....ng Ent.......ent Subscribers Only |
| Managing Partner | Pa....ia Ca.....li, S...k Ma.....ng Ent.......ent Subscribers Only |
| Author | Be....in ..n Stu.......arre Subscribers Only |
| Co-Author | Ka.....na Be....nn Subscribers Only |
| Managing Director | B....na Har........tges Li.....ur- ..d Fi......tur Subscribers Only |
| Illustrator | S...ia .e V....ra Subscribers Only |
| Photographer | C...s Nol.......ann Subscribers Only |
| Senior Integrated Producer / Art Buying | Je....er S....z, SE......LAN G....NY Subscribers Only |
| Testimonial | E...sa A...i Subscribers Only |
| Testimonial | J...y W...s Subscribers Only |
| Testimonial | D..k F....ry Subscribers Only |
| Testimonial | Gr......ter F...h Subscribers Only |
| Testimonial | M...an G....ll Subscribers Only |
| Management Enissa Amani | E...n D...n Subscribers Only |
| Management Jimmy Wales | K...y M...es Subscribers Only |
| Management Dick Fosbury | ..y S....te Subscribers Only |
| Management Grandmaster Flash | M....el &qu........uot; D...am ... Subscribers Only |
| Management Grandmaster Flash | J..k Ra....ls Subscribers Only |
| Management Marian Goodell | M...n M...er Subscribers Only |
| Management Marian Goodell | C...y R...es Subscribers Only |
| Creative Director Video | D...is F...z, SE......LAN G....NY Subscribers Only |
| Junior Motion Designer | Ma.....ta Ni......va, SE......LAN G....NY Subscribers Only |
| Senior Motion Designer | G....ly K...a, SE......LAN G....NY Subscribers Only |
| Junior Motion Designer | M...al Ku.....z, SE......LAN G....NY Subscribers Only |