Samsung Galaxy S8 - "The Newspaper Design Edition" by Epica Awards 2018
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| Title | The Newspaper Design Edition |
| Brief | In the iPhone dominated Swiss market, the challenge was to promote the new Galaxy S8 as the last word in design. So on the phone's launch day, the largest daily newspaper in Switzerland was completely redesigned. The layout was changed, the font was updated, and new icons were created for each section. That way, readers made the connection between innovative design and the S8. By taking over one of Switzerland's best-known newspapers and giving it a striking new look, a connection was made between innovative design and the new Galaxy S8 phone. The revamped version of the newspaper appeared for just one day, on the launch date of the phone. Readers of a well-known Swiss newspaper were surprised to find that it had been radically redesigned overnight, with a new font, layout and icons. The one-day-only revamp was sponsored by the Galaxy S8, which was launching on the same date. Readers could see with their own eyes how innovative design and the new Galaxy S8 go literally hand in hand. |
| Agency | Jung von Matt/Limmat Werbeagentur AG |
| Campaign | The 20 Minuten design edition |
| Advertiser | Samsung |
| Brand | Samsung Galaxy S8 |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Story (original language) | Subscribers Only |
| Media Type | Newspaper |
| Length | |
| Designer | R....el Le......ger Subscribers Only |
| Designer | F...x Pf....fli Subscribers Only |
| Designer | D...el P...r Subscribers Only |
| Production Company | S...io F...en Subscribers Only |
| Creative Director | L...nz Cl....nn Subscribers Only |
| Creative Director | S...el W...i Subscribers Only |
| Copywriter | L...s A....rd Subscribers Only |
| Art Director | Ma....as F...st Subscribers Only |
| Chief Creative Officer | D...is L..ck Subscribers Only |
| Consultant | V....sa Zw.....man Subscribers Only |
| Consultant | D....la C...ni Subscribers Only |