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Paris, France
Oat Drink Barista Edition - "London Takeover" by Epica Awards 2018

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TitleLondon Takeover
BriefEvery year baristas from all over the world gather for one week in Shoreditch, London to attend the London Coffee Festival. This year, they were exposed to a massive outdoor campaign promoting Oatlys’ Oat Drink Barista Edition. Each unit in the campaign had its own tailored message, visible to the Baristas on their way to the festival.Our target audience were regular Londoners as well as bearded and non bearded baristas, an important tester of our Oat Drink Barista Edition. We know they love coffee as much as we do and won’t serve anything but great products.
Agency
Campaign London Takeover
Advertiser Oatly
Brand Oat Drink Barista Edition

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Outdoor/Out of Home
Agency (& City) F....an &...; Bo.....rs . O...y De.....ent .f M..d C....ol Subscribers Only
Copywriter(s) M...in Ri.....st, J..n Sch......ft, ..a B....an Subscribers Only
Art Director(s) L..s E....n, M....el L.., B...rn L...én Subscribers Only
Graphic Design Ch......fer P....on Subscribers Only
Account Director T...y O....on Subscribers Only
Account Manager J...ie M...r Subscribers Only
Media Specialist A....as G....th Subscribers Only
Social Media & Commercial PR Manager S..a H....on Subscribers Only
Original P...a H....er ..h Kr.....fer H...er Subscribers Only