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Journalist Choice
Paris, France
Veolia Eau - "Potable" by Epica Awards 2018

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TitlePotable
BriefRestoring drinking water to its former glory; reminding people of the commitment and passion each Veolia employee puts into its production, distribution and treatment... these are the goals of Veolia's first public communications campaign. This campaign marks the beginning of a transparent and virtuous dialogue between the brand and the 26 million French people it serves every day.In France today, we’ve come to expect access to clean drinking water 24 hours a day, 365 days a year because we’ve had this service for decades. Through our " Potable !" - or “Drinkable!” - campaign, we wanted to highlight the commitment and expertise of the Veolia women and men who make this vital service available every day.In French, “potable” means "potable drinking water," but in French everyday language it also means "acceptable," "adequate," "not too bad," or "so so."
Agency
Campaign Potable
Advertiser Veolia Environnement
Brand Veolia Eau

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
General Director Fr....�ric ..n H...s Subscribers Only
Communications Director L....nt O...ia Subscribers Only
Communications Director,France R...in P....nt Subscribers Only
Communication director St.....ie A....rd Subscribers Only
Communication responsible L...e A...ni Subscribers Only
Vice President (VP) Y...c No.....on Subscribers Only
Partner Ch.....te D...ot Subscribers Only
Consultant J....ne Co.....ne Subscribers Only
Junior consultant M...e Av....ng Subscribers Only
Creative Director Ch.....phe C...re Subscribers Only
Copywriter Co.....tin .e .a B...e Subscribers Only
Art Director B...ît P...n Subscribers Only
TV Production M...el Al.....ni Subscribers Only
Producer C....ne Dut.......ta  Subscribers Only
Director D...d B....am Subscribers Only
Production (Agency) St....rd F..m Subscribers Only
Sound He....es H...S Subscribers Only