Title | Dodge the Bullet |
Brief | Gun violence is rising in Toronto, but shootings often go unnoticed until tragedy hits too close to home. To shock complacent Torontonians into action, Dodge the Bullet is a web-app created to show users the distance between their location and the closest shooting. Results are shareable and a call to action urges Canadians to sign a petition to ban handguns across the country. |
Agency | Zulu Alpha Kilo |
Campaign | Dodge the Bullet |
Advertiser | Coalition for Gun Control |
Brand | Coalition for Gun Control |
Posted | June 2019 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Case Study |
Length | |
Advertising Agency | Zulu Alpha Kilo |