Epica Awards

Journalist Choice

Paris, France

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shop.beeline - "Shop.beeline Imaginarium"

GForce/Grey

GForce/Grey Almaty, Kazakhstan

Awards

537

Brand: shop.beeline
Country: Kazakhstan

Advertiser: Beeline

Title	Shop.beeline Imaginarium
Brief	Task:Raise the brand awareness and deliver the key benefit: buy a smartphone with a free mobile plan included.Strategy:Create an eye-capturing video and ear-capturing song with a repeating and easy to remember key message - buy a smartphone in shop.beeline.kz and don’t pay for mobile plan.Idea:Shop.Beeline is a virtual shop, it does not exist in the physical world. So everyone can imagine what a new shop.beeline and its shop assistants look like, it can be as crazy as an imagination that you have.
Agency	GForce/Grey
Campaign	Shop.beeline Imaginarium
Advertiser	Beeline
Brand	shop.beeline
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Television
Length	60 seconds
Director	Va....yn M....uk Subscribers Only