The Swedish Food Federation - "Eat a Swede" by Epica Awards 2022
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| Title | Eat a Swede |
| Brief | The creative spark was the story of Magnus Söderlund, a Swedish academic who presented a study where 8% of the people considered eating human meat acceptable. Blurring the edge between reality and fiction, the film featured Prof. Söderlund, as the catalyst of a young scientist’s ideas: Erik Karlsson is driven by an outlandish business proposition – to produce and sell lab grown human meat. |
| Agency | McCann Stockholm |
| Campaign | Eat a Swede |
| Advertiser | The Swedish Food Federation |
| Brand | The Swedish Food Federation |
| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| ECD | Jo....ne Ri....ds Subscribers Only |
| Copywriter | E..k N....öm Subscribers Only |
| Art Director | R...rd K...ler Subscribers Only |
| Planning Director | L..s F....rg Subscribers Only |
| Business Director | I...s Io.....is Subscribers Only |
| Chief Creative Officer | A...an B...n Subscribers Only |
| Creative Excellence Director | C...en Bi....an Subscribers Only |
| ECD | M...us A..m Subscribers Only |
| Account Manager | P...a K..ll Subscribers Only |
| Account Director | M...us F....erg Subscribers Only |
| Graphic Designer | E...y Pe.....om Subscribers Only |
| Global Chief Creative Officer | ..m B....an Subscribers Only |
| Digital Producer | T...as Ve.....en Subscribers Only |
| Art Director - Still image, website | N..a K..n Subscribers Only |
| Social Strategist | Ge.....na T..u Subscribers Only |
| Senior Social Strategist | Ma....na I..n Subscribers Only |
| Programmatic Specialist | Cr....na D....nu Subscribers Only |
| Senior Digital Manager | A....ea Ga.....scu Subscribers Only |
| Influencer Strategy Lead | M....ya Ko.....ski Subscribers Only |
| Influencer Strategy | I...c Qu....ng Subscribers Only |
| Creative Support | M...us E....öm Subscribers Only |
| Head of Media Relations | J...s Cl....er Subscribers Only |
| Editor | Ch.....an F...er N....en Subscribers Only |
| Director | D...el Ha....rg Subscribers Only |
| Executive Producer | T....se Pe.....son Subscribers Only |
| Producer | J...n G...us Subscribers Only |
| Editor | D...d N...én Subscribers Only |
| Editor | M...el Jo.....on Subscribers Only |
| Editor | G....rs D..n Subscribers Only |
| Productions Manager | Na....ie Be....hl Subscribers Only |
| Photographer - Still image, poster | ..l A...n Subscribers Only |