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Epica Awards

Journalist Choice
Paris, France
Self-Adhesive Labels - "Values We Stick To" by Epica Awards 2023

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TitleValues We Stick To
BriefIn 2023, we brought our values to life by making them into the product we are known for. The 2023 IPPU calendar consists of 12 values that we stick to no matter what, in the form, we love the most: innovative, playful, creative stickers / self-adhesive labels. We shared the calendar with our current and prospective clients to give them a daily dose of inspiration as well as invite them to test our product by playing with and sticking the self-adhesive labels on agendas, computers, windows, doors, bags, etc., and experience in real life our innovations in labeling. Each value is interpreted from a heraldic perspective. With this approach, we want to prompt that we proudly wear these values on our chests like badges of honor.
Agency
Campaign Values We Stick To
Advertiser IPPU Packaging
Brand Self-Adhesive Labels

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