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ChildX - "Swedish Crime Scenes"

Gullers Grupp Stockholm, Sweden

Awards

285

This ad is part of the ACT Responsible Collection

Brand: ChildX
Country: Sweden

Advertiser: ChildX

Title	Swedish Crime Scenes
Brief	In Sweden, one out of every four girls in junior high have been offered payment for sexual services. To highlight the fact that these crimes are more common than people think, we created an AR-filter on Instagram depicting an offender who picks up an underage victim, based on recounts of real meet-ups.Well-known politicians, party leaders, artists and influencers participated voluntarily and helped spread the message through their personal networks and channels. The issue was discussed on Sweden's largest morning talk show, and newspapers across the country highlighted both the campaign and the issue, reaching an audience of 3 million people.
Agency	Gullers Grupp
Campaign	Swedish Crime Scenes
Advertiser	ChildX
Brand	ChildX
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital