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Journalist Choice
Paris, France
Rexona - "Faces of the future (56s)" by Epica Awards 2023

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TitleFaces of the future (56s)
BriefAfter the FIFA Women's World Cup final, we had the chance to challenge people to keep supporting and playing women's football all the time, not just when the World Cup is on. While everyone was looking at the players in the stadium, we were looking at the girls being inspired by them. Where everyone saw a final, we saw a new beginning in the eyes of these girls, whose dreams are just starting. We captured the faces of real emotion and admiration of different girls from around the world in different matches and we published them on social media and print to show the world that the end of the Women's World Cup it's not an end, it's just a beginning.
Agency
Campaign Faces of the future
Advertiser Unilever
Brand Rexona

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