Red Cross - "The Blood League" by Epica Awards 2024

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TitleThe Blood League
BriefBy utilizing football rivalry and passion, The Norwegian Red Cross created a brand new football league – The Blood League – and invited every club in The Norwegian Top Division, both men and women. The only difference, our league counted how many registered blood donors each club could recruit.
Agency
Campaign The Blood League
Advertiser Red Cross
Brand Red Cross

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