Lavazza - "The Crown of Curiosity" by Epica Awards 2024
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| Title | The Crown of Curiosity |
| Brief | The 2024 Lavazza Calendar celebrates the value of collaboration by announcing the 20th anniversary of the Lavazza Foundation.It describes an unprecedented Africa: a land rich in energy, experimentation and extraordinary culture.“More than Us” provides a storytelling divided into four macro areas that express Lavazza's values and the commitment with which the brand operates in all its activities: More Responsibility, More Sustainability, More Innovation and More Inspiration.“More than Us” is a multi-voiced calendar, capable of translating the concept of partnership in all its nuances. A “plural” calendar signed by a collective of photographers: Thandiwe Muriu, Aart Verrips and Daniel Obasi.It has been developed as an all-encompassing project that was “more than a calendar”: a rich ecosystem of social content, a billboard, a street art piece, and a traveling exhibition that reached the Italian Embassy in London and the United Nations headquarters in New York. In particular, a multichannel approach was chosen for the social ecosystem. A digital storytelling that spoke the native languages of the platforms, used trends and grammars that could tell the chorality and power of creativity and sharing. |
| Agency | Armando Testa Group |
| Campaign | More than Us |
| Advertiser | Luigi Lavazza Spa |
| Brand | Lavazza |
| Date of First Broadcast/Publication | Subscribers Only |
| Story | Subscribers Only |
| Media Type | |
| Executive Creative Director | M....le M....ni Subscribers Only |
| Creative Director | A...ea La....me Subscribers Only |
| Creative Director | Fe....co B....ti Subscribers Only |
| Digital Creative Director | Ga.....la .e S....no Subscribers Only |
| Digital Creative Director | P...o Fe....io Subscribers Only |
| Graphic Designer | M....la Re.....no Subscribers Only |
| Copywriter | An.....la R..o Subscribers Only |
| Client Director | G..a G...i Subscribers Only |
| Member of Board Luigi Lavazza Spa | Fr.....ca L....za Subscribers Only |
| Creative Content Production Manager Luigi Lavazza | L....no F....li Subscribers Only |
| Photographer | Th....we M...u Subscribers Only |
| Photographer | D...el O...i Subscribers Only |
| Photographer | A..t V....ps Subscribers Only |
| Special Guest | W...s D...e Subscribers Only |
| Special Guest | ..e W...n .f ..e P...i Fo.....ion Subscribers Only |
| Special Guest | Zu....ha P...l Subscribers Only |