McDonald's - "Menu" by Epica Awards 2024
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| Title | Menu |
| Brief | The campaign shows young people in their natural habitat, namely McDonald's, where they often meet to share social moments late at night in front of a hamburger.Because, as the data also says, 84.4% of GenZ loves to end the evening in company with a simple and convivial meal.We caught them during the nighttime snack, shooting entirely in infrared to obtain a realistic night cam effect.The campaign has achieved +12 millions impressions in two weeks, +20% GenZ engagement and +11% of sales at night. |
| Agency | Leo Burnett Milan |
| Campaign | Nocturnal Creatures |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Outdoor/Out of Home |
| Production Company | Pr.....ous T...n Subscribers Only |
| Executive Creative Director | Gi....pe P...ne Subscribers Only |
| Executive Creative Director | L..a G....no Subscribers Only |
| Creative Director | A...a R...a Subscribers Only |
| Creative Director | Ca....na C....rò Subscribers Only |
| Head of Art | P...o R...no Subscribers Only |
| Art Director | Gi....ni ..ò Subscribers Only |
| Account Director | D...de M...o Subscribers Only |
| Client Account Director | M...ka M....ni Subscribers Only |
| Media Business Director | M....la M...i Subscribers Only |
| Chief Strategy Officer | I...ia F....io Subscribers Only |
| Strategic Planning Director | O....la Vi.....oso Subscribers Only |
| Director of Photography (DOP) | M...o Ba....ci Subscribers Only |
| Executive Post Producer | M...o Ba....ci Subscribers Only |
| Chief Marketing Officer (CMO) | .. D....so Subscribers Only |
| Marketing Manager | .. T....lo Subscribers Only |