F.C. Copenhagen x adidas - "FCK FOREVER" by Epica Awards 2024
Filter results by
| Title | FCK FOREVER |
| Brief | FCK FOREVERKeep Your Heart Beating For Your TeamA health initiative by adidas and Danish football club F.C. Copenhagen turned a jersey launch into an opportunity to shift a negative trend in men's health.Men are reluctant to go to the doctor and every year, that's having fatal consequences. Studies show that despite increased risk for serious illness, lower life expectancy and twice the risk of heart attack than their female counterparts, the doc is the last place men want to be.But there is one place they'll willingly go – the stadium.For the first time ever, the club expanded its medical team and dedicated itself to looking after the fans instead of the players. Because without fans, football is nothing. All fans who agreed to a free health screening were rewarded with a custom print home jersey – a symbol of loyalty and dedication to their team, and their health.With over 757 health screenings performed, and a GP referral rate of 30% – fans with results that put them in the risk zone for future complications and serious health problems – the initiative demonstrated the power of cultural insight and community to win over both minds and hearts.https://vimeo.com/1023264130?share=copy#t=0 |
| Agency | The Twenty |
| Campaign | FCK FOREVER |
| Advertiser | F.C. Copenhagen |
| Brand | F.C. Copenhagen x adidas |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Length | |
| Project & Production Lead | A...st R..n . T...ty Subscribers Only |
| Creative Director | F...h ..b . T...ty Subscribers Only |
| Creative | ..a B....el . T...ty Subscribers Only |
| Art Director | I...a L..r . T...ty Subscribers Only |
| Strategist | C...er Hei.......sen . T...ty Subscribers Only |
| CEO / Client Director | T...as B...g . T...ty Subscribers Only |
| Graphic Designer | Ch.....na H....rg . T...ty Subscribers Only |
| DOP | M..s J...er Subscribers Only |
| Marketing Director | M..s J...en . ..K Subscribers Only |
| Merchandise & Retail Operations Manager | M...in N..hr . ..K Subscribers Only |
| Head of PR | Kr.....fer Sk.....ge . ..K Subscribers Only |
| Partnership Activation Manager | E...ie La.....de . ..K Subscribers Only |
| Video Producer | A....as H....erg An....en . ..K Subscribers Only |
| Director PR & Brand Communications | H...ik Ha....rg . a...as Subscribers Only |
| Brand Communication Manager | An....ta Mo....ad . a...as Subscribers Only |
| PR Director | A....�rn Riis........gaard . G....EL Subscribers Only |