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Journalist Choice
Paris, France
Street Lab - "Splash Spots (120s)" by Epica Awards 2024

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TitleSplash Spots (120s)
BriefBackground For more than 100 years, when the temperature soars in New York City, people turn to neighbourhood fire hydrants in search of watery relief. However, existing hydrant caps are rudimentary at best, and are often left unsupervised, wasting water. That is how the idea of Splash Spots was born. We created a more whimsical spray cap that conserves 50% more water. Splash Spots pay homage to something uniquely New York by doing something uniquely New York to it: reinventing the spray cap through creativity and ingenuity.    Idea Splash Spots are designed to enrich public spaces while saving water. Their precisely calibrated array of valves and channels release 50% less water per minute than a standard hydrant spray cap. Made from CNC-machined metal, each Splash Spot is engineered for optimal durability and to enrich the lives of NYC children through design thinking.   Results: Splash Spots has been featured in everything from The New York Times to DesignBoom to Fast Company. The campaign earned 161 million impressions with $0 media spend. Most importantly, we’re currently working with NYC Environmental Protection, NYC Parks Department and FDNY to install them across New York, potentially saving over 1,000,000 gallons of water per summer. 
Agency
Campaign Splash Spots
Advertiser Street Lab
Brand Street Lab

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Agency Z..u A...a K..o Subscribers Only
Creative Chairman ..k M...eh Subscribers Only
Chief Creative Officer and Partner ..m G...on Subscribers Only
Chief Design Officer St.....ie Y..g Subscribers Only
Associate Creative Director/Art Director M....el Ro....uk Subscribers Only
Associate Creative Director/Copywriter M...o B...ar Subscribers Only
Design Director J..f W....ns Subscribers Only
Designer ..m ..l M...e Subscribers Only
Production Director ..a St.....ka Subscribers Only
Account Team M...an M....n, C...y ..n O�....ien, K...na G...ra Subscribers Only
Producer L...a Du.....ky, T...sa B....y, K....th ..z Subscribers Only
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Partner L...ie D...l Subscribers Only
Industrial Design Studio G...p P....ct Subscribers Only
Industrial Design Director, Founder C...n .. K...y Subscribers Only
Industrial Designer E...rd ..e Subscribers Only
Website (Digital) Project Manager K....th ..z Subscribers Only
Associate (Film) Producer B..a Ma....ri Subscribers Only
3D Models G...p P....ct Subscribers Only
3D Animations J...o O...ga Subscribers Only
Logo Animation Po.....er S...io Subscribers Only
Director of Photography ..n F....e, G..g P....ra Subscribers Only
Executive Producer Ja.....ine Mc....ld Subscribers Only
Production House ..l O..l A...cy Subscribers Only
Archival Stock Footage Shu......ock Subscribers Only
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Editor T...s M....ho Subscribers Only
Motion Graphics Designer T...s Ma....o, M...el Na.....ad, C....ia Be....ch Subscribers Only
Motion Graphics Designer N..h M...eh Subscribers Only
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Colour Transfer ..n Y...el Subscribers Only
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