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Epica Awards

Journalist Choice
Paris, France
"Choose Uber" by Epica Awards 2024

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TitleChoose Uber
BriefHeetch rolled out a bold campaign for summer 2024, during the Paris Olympics, as the city saw a huge wave of tourists. The company told visitors to use Uber for getting around. With public transport overcrowded and mobility issues all over the city, Heetch decided to focus on staying available for Francilians (= people living in Paris and its banlieue), even if it meant giving up thousands of potential rides to keep its service reliable for locals. The campaign, translated into 12 languages, was seen in popular tourist spots like airports, hotels, and museums, with a clear message:
Agency
Campaign Choose Uber
Advertiser Heetch

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Brand H...ch Subscribers Only
Agency B..C P...s Subscribers Only
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Sound Company S....ts Subscribers Only
Brand Managers R...ud B....e, H...or G....r, Be....in S...a Subscribers Only
Agency Managers M....eu La....r, A..e D....x, L..a L...rt Subscribers Only
Agency Strategic Planners E....ne Av.....g, B...l M....ub Subscribers Only
Chief Creative Officer St....ane Xi....as Subscribers Only
Executive Creative Director O....er A...rd Subscribers Only
Copywriter R...el B...go Subscribers Only
Art Director R...in T...e Subscribers Only
Creative Resources Coordinator Na....ie Sa.....ne Subscribers Only
Agency Producer Se.....en Li.....re Subscribers Only
Producer P...re Caze........fman Subscribers Only
Executive Producer La.....ne M...is Subscribers Only
Director B...ît Mar.......ian Subscribers Only
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