Rewilding Mode, Husqvarna/Husqvarna - "Rewilding Mode (120s)" by Epica Awards 2024
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Rewilding Mode, Husqvarna/Husqvarna - "Rewilding Mode (120s)"
- Country: United States
- Advertiser: Husqvarna
| Title | Rewilding Mode (120s) |
| Brief | The idea is as simple as it is ambitious, creating the largest nature reserve in Europe, one lawn at a time. Rewilding Mode is the world’s first feature designed to rewild private gardens to let pollinators thrive. Thanks to a strong partnership with Husqvarna’s engineering team, we transformed 150,000 robotic lawnmowers worldwide into environmental warriors. Using advanced radar technology, we set the mowers to leave 10% of each lawn uncut, creating a sanctuary for pollinators. The update was released into the Husqvarna Automower Connect App that customers control with their mobile devices. Beyond mere lawn care, this innovation was a testament to Husqvarna’s commitment to sustainable technology. It also activated the consumer by turning them into the hero and instigating a discussion about what perfect lawns look like. By enabling people to participate actively, we strengthened the bond between customer, product, and brand, illustrating how technology can promote environmental stewardship. |
| Agency | Prime Weber Shandwick |
| Campaign | Rewilding Mode, Husqvarna/Husqvarna |
| Advertiser | Husqvarna |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Creative Director | P...er L...in Subscribers Only |
| Art Director | F....ik M...rg Subscribers Only |
| Copywriter | K...er M..s Subscribers Only |
| Creative | B...t S...n Subscribers Only |
| Creative | E..k T..l Subscribers Only |
| Executive Creative Director | C..l Ja......ldt Subscribers Only |
| Client Lead | Jo....na Be.....öm Subscribers Only |
| Project Manager | S..a W...el Subscribers Only |
| Agency Producer | R...�e Lo....us Subscribers Only |
| Integrated Media Specialist | D...el Wa.....öm Subscribers Only |
| Global PR Manager | K...n T�.....edt Subscribers Only |
| Communications & Content Director | J...s E...�f Subscribers Only |
| Vice President Marketing EPAC | J...y Fis.......ivo Subscribers Only |
| Global Brand and Communications Manager | J....na E....rt Subscribers Only |
| Product Manager Automower Connect & Smart Home | L...a Li.....st Subscribers Only |
| CEO/Executive Producer | T...e F....én Subscribers Only |
| Director | F...p Te.....er Subscribers Only |