The idea is as simple as it is ambitious, creating the largest nature reserve in Europe, one lawn at a time. Rewilding Mode is the world’s first feature designed to rewild private gardens to let pollinators thrive. Thanks to a strong partnership with Husqvarna’s engineering team, we transformed 150,000 robotic lawnmowers worldwide into environmental warriors. Using advanced radar technology, we set the mowers to leave 10% of each lawn uncut, creating a sanctuary for pollinators. The update was released into the Husqvarna Automower Connect App that customers control with their mobile devices. Beyond mere lawn care, this innovation was a testament to Husqvarna’s commitment to sustainable technology. It also activated the consumer by turning them into the hero and instigating a discussion about what perfect lawns look like. By enabling people to participate actively, we strengthened the bond between customer, product, and brand, illustrating how technology can promote environmental stewardship.