Sony PlayStation - "PlayStation 5 Launch: TfL Takeover" by CRESTA 2021
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| Title | PlayStation 5 Launch: TfL Takeover |
| Agency | Diva Agency |
| Campaign | PlayStation 5 Launch |
| Advertiser | Sony Corporation of America |
| Brand | Sony PlayStation |
| Posted | October 2021 |
| Business Sector | Subscribers Only |
| Media Type | Case Study |
| Length | |
| VP, Managing Director | W....ck L...t Subscribers Only |
| Marketing Director | M..k B...es Subscribers Only |
| Group Marketing Manager | ..m Wh....er Subscribers Only |
| Advertising Manager | ..n E....ds Subscribers Only |
| Advertising Manager | N..l M...nn Subscribers Only |
| Marketing Analytics & Media Manager | N..k Ba....tt Subscribers Only |
| Head of Communications | J....ca B...on Subscribers Only |
| Senior Communications Manager | S...h M....tt Subscribers Only |
| Social Media Manager | M....ew R...le Subscribers Only |
| Photography, Videography, Press Outreach and Social Strategy | ..e ..D Co......ncy Subscribers Only |
| Managing Director | D...y Wh.....gh Subscribers Only |
| Senior Creative Planner | ..n L....en Subscribers Only |
| Director | C...y P....on Subscribers Only |
| Creative Services Director | J..f S...er Subscribers Only |
| Associate Director | C....la Mor......les Subscribers Only |
| Associate Director | R....el T...er Subscribers Only |
| Account Manager | M...ie Ri....ds Subscribers Only |
| Account Manager | H...ah J...s Subscribers Only |
| Senior Account Executive | Ga.....la C...am Subscribers Only |
| Media planning/buying | Me....om Subscribers Only |
| Business Director | ..n P...er Subscribers Only |
| Associate Director | C...e P...er Subscribers Only |
| Associate Director | H...ah C...er Subscribers Only |
| Digital Manager | S....en H...ey Subscribers Only |
| Digital Manager | La....ce F...y Subscribers Only |
| Senior Planner | E...e R...y Subscribers Only |
| Senior Digital Planner | ..n P...ll Subscribers Only |
| Paid Social Planner Buyer | L..e Re....gs Subscribers Only |
| Communications Planner | P...y D...e Subscribers Only |
| Chairman / CEO | S..y B...es Subscribers Only |
| Executive Creative Director / COO | A..y B...es Subscribers Only |
| Senior Account Manager | J..k D...s Subscribers Only |
| Account Manager | P..l W...on Subscribers Only |
| Design Director | O..y Mi....ll Subscribers Only |
| Art Director | M..e P...s Subscribers Only |
| Motion Lead | ..n R....ts Subscribers Only |
| Designer | J..e B...n Subscribers Only |
| Tech Lead | ..m P...e Subscribers Only |
| Motion Graphics | S...e L....ey Subscribers Only |
| Partner | Tr.....rt ..r L...on Subscribers Only |
| Commercial Partnerships and Experiential Marketing Lead | H....et Mc....ld Subscribers Only |
| Commercial Partnerships Manager | C...s C...ce Subscribers Only |
| Commercial Partnerships Manager | N...l B...ly Subscribers Only |
| Head of Design | ..n H...er Subscribers Only |
| Head of Desk | T...as C....ng Subscribers Only |
| Community Manager | R....ca De.....ire Subscribers Only |
| Signage and Installation | .J W...s Subscribers Only |
| Senior Commercial Manager | D...d G....ll Subscribers Only |
| Project Manager | J..e H...er Subscribers Only |
| Signage and Installation | L...s S...s Subscribers Only |
| Managing Director | T..y K...y Subscribers Only |
| Operations Manager | P..l ..x Subscribers Only |