RN Hungary Kft. - "The Road We Share (film)" by CRESTA 2024

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TitleThe Road We Share (film)
BriefThe 'The road we share' campaign in Budapest was launched by Renault with the aim of mitigating the high rate of fatal road accidents involving cyclists, a statistic that stands at 63% higher than the EU average. Their solution was to utilise Waze -- a GPS navigational app. Capitalising on the app's prevalent use amongst drivers, Renault crafted geo-targeted digital ads to alert drivers on areas with heavy bike traffic. By mining and analysing years' worth of traffic, location, and accidents data, these geo-targeted alerts were strategically placed on the most dangerous intersections and roads for cyclists. 'The road we share' campaign gave a new role to ad placements by transfiguring them into real-time, life-saving traffic alerts. This not only raises awareness of cyclists' presence amongst drivers, but also underscores Renault's dedication to ensuring road safety for all users.
Agency
Campaign The Road We Share
Advertiser Renault
Brand RN Hungary Kft.

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Media Type Digital
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