adc-annual-awards logo ADC Annual Awards

ADC Annual Awards

Creative Award
New York, United States
Tough Turban - "Tough Turban: B2B Packaging" by ADC Annual Awards 2023

Filter results by

TitleTough Turban: B2B Packaging
BriefAfter sharing the open-source Tough Turban design, manufacturers from around the world reached out and asked to see the prototypes. We wanted to curate their experience. By design, the Tough Turban looks like a regular, unremarkable length of fabric – it's layers of impact resistant material are housed inside a layer of breathable cotton. Packaging could add a layer of storytelling and innovation to the unboxing experience.Just as turbans are wrapped from a single length of fabric, our packaging came in the form of a single sheet, folded origami-style around the prototype. The resulting folds echo the lines of a Turban. As the packaging was opened one fold at a time, blocks of copy revealed themselves explaining the technology behind the turban’s impact-resistant materials, with printed patterns nodding to each innovation.
Agency
Campaign Tough Turban
Advertiser Pfaff Harley-Davidson
Brand Tough Turban

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Packaging, Branding & Design
Agency Z..u A...a K..o Subscribers Only
Chief Creative Officer ..k M...eh Subscribers Only
Creative Director ..k M...eh Subscribers Only
Head of Design St.....ie Y..g Subscribers Only
Designer Director D...n D...ic Subscribers Only
ACD Art Director ..c B..h Subscribers Only
ACD Writer ..n Cu....gs Subscribers Only
Agency Producer L...a Du.....ky, ..m L...h Subscribers Only
Account Team C...na W....s, K...a R....ez Subscribers Only
Account Team ..b Fe.....er, A....on D..z M....do Subscribers Only
Strategy Team S....er Ma......rn, Sh....gh Fa....ly Subscribers Only
Client B....on Du....n, M....ie So.....lle Subscribers Only
Product Design S...ks In.....ion Subscribers Only
3D Artist P...re B...jo . F..e R..s Subscribers Only
Origami Artist P...on L...g Subscribers Only
Printer F...h Rep.......ons Subscribers Only
Photographer ..e M..o F..o . ..n ..m Subscribers Only
Photographer R...a . W...on Subscribers Only
Photographer F..e R..., A...h Mo....mi Subscribers Only