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ADC Annual Awards

Creative Award
New York, United States
D2L - "The Unstandardized Desk" by ADC Annual Awards 2024

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TitleThe Unstandardized Desk
Title (original language)D2L Desk
BriefThe D2L Brightspace online learning platform personalizes education for every student. To cement D2L as a leader in personalized learning, we decided to personalize the original learning platform: the school desk.As a metaphor for all the ways D2L personalizes learning, we created a school desk that could be just as personalized. Leveraging specific insights from students of all ages, the Unstandardized Desk could be reshaped and reimagined to meet their unique needs and desires.The Unstandardized Desk was manufactured using Nordic birch CNC-milled triangular panels connected by actuated tensile hinges covered by a neoprene skin. The wood is a nod to the wooden surfaces of traditional school desks. The ultimate goal is to mass produce the desk for classrooms around the world.
Agency
Campaign The D2L Desk
Advertiser D2L
Brand D2L

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