Concrete by Kovalska - "Christmas Not War (Film)" by ADC Annual Awards 2024
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| Title | Christmas Not War (Film) |
| Brief | We turned concrete blocks from former road barriers into holiday characters to bring the Christmas mood back to our children. Each of them had its own name and story, which helped to overcome childhood traumas received during the war.Did you come across one? Scan the QR to get to our website. There you can read the story of each character you found and take part in the quest. And if you joined the online game and hunted down all the characters, you could win a holiday present.To pep up social buzz, we although run a SoMe promo campaign with famous city guides and other opinion leaders which give hints, on where to find our characters. |
| Agency | ANGRY |
| Campaign | Christmas not war |
| Advertiser | Concrete by Kovalska |
| Brand | Concrete by Kovalska |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Serhii Malyk | Cr....ve Di.....r, A...Y a...cy Subscribers Only |
| Inna Polshyna | Pr.....r, A...Y a...cy Subscribers Only |
| Olga Kuzovkina | De.....r, A...Y a...cy Subscribers Only |
| Yaryna Zavadovych | Co......er, A...Y a...cy Subscribers Only |
| Yuliia Krusser | Web.......er, A...Y a...cy Subscribers Only |
| Olga Pylypenko | Ex.....ve Di.....r, Co....te .y Ko....ka Subscribers Only |
| Volodymyr Sobolev | C...f Ma.....ng Of....r, Co....te .y Ko....ka Subscribers Only |
| Oksana Andreyeva | H..d .f In.....ial Ma.....ng, Co....te .y Ko....ka Subscribers Only |
| Anna Davydenko | Cr....ve Com.......ions ma....r, Co....te .y K...l Subscribers Only |
| Tetiana Shypenko | Ma.....ng ma....r, Co....te .y Ko....ka Subscribers Only |