Eurobest

Creative Award

London, United Kingdom

Update

Dozhd TV - "AI Versus"

Voskhod

18882

Title	AI Versus
Brief	Your worldview can be shaped by the media you consume. Enter two artificial intellects, like twins separated at birth, with no broad knowledge of the world. One was “brought up” by Russian state TV, the other by the country’s independent channel. Now they answer questions using the information they absorbed during their "upbringing". The Russian State-educated twin gives skewed and rather alarming answers. The other's are more thoughtful. When kids don’t know something, they start making things up, which is the most fascinating part of the experiment.
Agency	Voskhod
Campaign	AI Versus
Advertiser	Dozhd TV Channel
Brand	Dozhd TV
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Tagline	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Length	112 seconds
Creative Director	A...ey Gu......lin Subscribers Only
Copywriter	A...n R...in Subscribers Only
Copywriter	D...a Ov.....na Subscribers Only
Digital Art Director	A..a Ma.....ova Subscribers Only
Creative Tech Lead	V...or S....ba Subscribers Only
Motion Graphic Designer	L...ya Za......ina Subscribers Only
Chief Digital Officer	D...ry Ma....ov Subscribers Only
Head of Development	A...ey S....ev Subscribers Only
CTO	V....iy T...in Subscribers Only