D&AD Awards

London, United Kingdom
Menschen für Menschen - "Help for Help" by D&AD Awards 2019

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TitleHelp for Help
BriefThanks to the internet everyone can find and give help. Menschen fuer Menschen uses this for an unconventional charity campaign that primarly offers help by turning the tables: in “Helptorials” Ethiopians help Germans with personal advice and tips with their everyday problems via YouTube and Social Media. Precise media targeting and content placement ensures users only see Helptorials actually relevant to them. At the end of each video viewers can help Ethiopians back – with a donation.
Agency
Campaign Help for Help
Advertiser Menschen für Menschen
Brand Menschen für Menschen

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PostedAugust 2018
StorySubscribers Only
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More InformationSubscribers Only
Director Be....in Ka.....er Subscribers Only
Production Company Producer Jo....es ..n Li......ein Subscribers Only
Production Company Producer S...ie K....en Subscribers Only
Agency Producer S...e R...ow Subscribers Only
Agency Producer A....on M....rt Subscribers Only
Agency Producer Al.....er G...r Subscribers Only
Chief Creative Officer Wo....ng Sc.....er Subscribers Only
Creative Managing Director T..l D....el Subscribers Only
Creative Managing Director T...as G...m Subscribers Only
Executive Creative Director M....el Sc.....ner Subscribers Only
Chief Production Officer S....en G...is Subscribers Only
Post Production Lo.....ne F..m Subscribers Only
Post Production Cr.....rk Subscribers Only
Music N...as O...ha Subscribers Only
Sound Design N...as O...ha Subscribers Only
Account - Audio Production House S...io F..k G..H .o .G Subscribers Only
Account - Audio Production House Ma.....ilm G..H . ... .G Subscribers Only
Editor A..e Go....um Subscribers Only
Editor T..l M....ll Subscribers Only
Casting A...et Sh....aw Subscribers Only