Title | SingleCut Notes IPA |
Brief | Notes IPA is the first beer crafted to teach you guitar. Four distinct labels were designed to display a guitar fretboard and a foundational chord: C, D, G or E minor. By gripping the can like you would a guitar, you can learn the finger positions for these chords and get a feel for guitar strings through the label’s tactile finish. Scanning the Snapchat code on the labels activates a shareable augmented reality guitar lesson right on the can and turns it into a playable instrument. The pull tab is even fitted with a custom-made guitar pick – designed to pop open the beer and pop off for you to play with. |
Agency | Zulu Alpha Kilo |
Campaign | SingleCut Notes IPA |
Advertiser | SingleCut Beersmiths |
Brand | SingleCut Beersmiths |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Product Design/Development |
Length | |
Market | Subscribers Only |
Chief Creative Officer | ..k M...eh Subscribers Only |
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ACD | K...n S..o Subscribers Only |
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Art Director | Ph....pe V...ya Subscribers Only |
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Advertising Manager | R..h B...ta Subscribers Only |
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Advertising Manager | Da....le P....mo Subscribers Only |
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Director of Integrated Production | ..a St.....ka S...io Subscribers Only |
Director | J...s G...am Subscribers Only |
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Director of Photography (DOP) | S..n Do....ly Subscribers Only |
Photographer | S..n Do....ly Subscribers Only |
Studio Artist | Je.....te D...es Subscribers Only |
Lead Production Artist | As....gh O...en Subscribers Only |
Production Artist | M..a Lu....ch Subscribers Only |
Web Developer | G....an B...k Subscribers Only |
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Social Media Team | C....ia Be....ch Subscribers Only |
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Editor | F...pe Ch....ro Subscribers Only |
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