adidas Alphabounce running shoes - "RUNTOSCROLL" by The Golden Drum Awards 2018
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| Title | RUNTOSCROLL |
| Brief | A unique website where users literally needed to run in order to scroll the page. Alphabounce sneakers were placed along the "length" of this site so anyone could get a pair for free if they reached them first. Thousands of people from all over the Russia ran on the track for 14 days. Adidas found a way to get people out and exercising while plugging their newest shoe launch: a unique website that only scrolls when the user is physically running. And to motivate runners to really give it all they got, the brand hid dozens of free sneakers along the digital journey, enticing runners to be the first to reach those virtual mile markers in order to win the prize. |
| Agency | Friends Agency |
| Campaign | RUNTOSCROLL |
| Advertiser | adidas |
| Brand | adidas Alphabounce running shoes |
| Posted | November 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Digital |
| Creative Director | Al.....der Za.....yi Subscribers Only |
| Copywriter | A...r M...na Subscribers Only |
| Art Director | Al.....der O....ov Subscribers Only |
| Account Director | Ek.....na Po......nko Subscribers Only |
| Head of Digital Department | P...r Fo....ev Subscribers Only |
| Marketing Director | P...r G...e Subscribers Only |
| Communications Director | E...ne K....ev Subscribers Only |
| Brand Manager | M...a Ig....va Subscribers Only |
| Creative director | Aleksander Zavatskyi |
| Art director | Aleksander Orekhov |
| Copywriter | Artur Malina |
| Account director | Ekaterina Ponomarenko |
| Head of digital department | Peter Fomichev |
| senior marketing director, category running | Peter Gyske |
| Brand communications director | Eugene Karasev |
| Senior brand manager | Maria Ignatova |
| Brand communications specialist | Tatiana Fedyaeva |
| Executive producer | Alya Lugovaya |
| Executive producer | Konstantin Korobkin |
| Producer | Taisia Tarabrina |
| Photographer | Vladimir Vasilchikov |
| Photographer | Ailk Oganov |
| Entrant Company | FRIENDS |
| Idea Creation | FRIENDS |
| Production | BAKEHOUSE (VIDEOPRODUCTION) |