Aldi - "Berries" by The Golden Drum Awards 2018
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| Title | Berries |
| Brief | This campaign shows that print is alive and well by using it in a fresh way, while also promoting the fresh products at Aldi Supermarkets. It worked by visiting a newspaper's offices to wrap fruit on the spot in an actual page from that day's paper, quickly shoot it, and then turn it into an ad next to the page concerned. |
| Agency | McCann Barcelona |
| Campaign | Fresh Prints |
| Advertiser | Aldi |
| Brand | Aldi |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | |
| Media Agency | Havas Barcelona |
| Executive Creative Director | ..n L...n Subscribers Only |
| Executive Creative Director | R...el Ma....nez Subscribers Only |
| Executive Creative Director | m...e ca....lo Subscribers Only |
| Creative Director | Fe....do C...zo Subscribers Only |
| Creative Director | J...e R...ch Subscribers Only |
| Creative Director | E...rd C...l Subscribers Only |
| Art Director | Fe....do C...zo Subscribers Only |
| Art Director | ..x G...r Subscribers Only |
| Copywriter | M...ca M..o Subscribers Only |
| Copywriter | ..n L...n Subscribers Only |
| Account Management | ..a S...r Subscribers Only |
| Account Management | K...a Ro.....uez Subscribers Only |
| Production Company | C...T Subscribers Only |
| Director of Photography (DOP) | P..e P....al Subscribers Only |
| Agency Producer | S..a Cu....do Subscribers Only |
| Agency Producer | R...el Ag....ga Subscribers Only |
| Chief Creative Officer | M...ca M..o Subscribers Only |
| General Creative Director | M...a L...iá Subscribers Only |
| President of Creative Leadership Europe | A...an B...n Subscribers Only |