Gazeta.pl / Mastercard / BNP Paribas - "The last ever issue (Film Case)" by The Golden Drum Awards 2019
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| Title | The last ever issue (Film Case) |
| Brief | For 27 years “Your Weekend”, one of Poland's longest running and most read adult magazines, reduced women to sex objects. In December 2018, when it was put up for sale, the agency bought it. And teamed up with Gazeta.pl, the leading Polish news portal, as well as Mastercard and BNP Paribas, two brands with a long-term commitment to empower women, to create one last issue. They transformed “Your Weekend” into a conversation-sparking, ground-breaking magazine promoting diverse and progressive narratives of femininity. |
| Agency | Y&R Warsaw |
| Campaign | The last ever issue |
| Advertiser | Gazeta.pl / Mastercard / BNP Paribas |
| Brand | Gazeta.pl / Mastercard / BNP Paribas |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Problem | Subscribers Only |
| Result | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Production Company | P...ya F...s Subscribers Only |