Art Directors Club of Europe

Creative Award

Barcelona, Spain

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Mercedes-Benz - "Chameleon"

Contrapunto BBDO Madrid Madrid, Spain

Awards

3990

Brand: Mercedes-Benz
Country: Spain

Advertiser: Daimler AG

Title	Chameleon
Brief	We used the windows of dealerships to show how. Through technology that captures the colors of the people walking in front of it, we made the car change its color, instantly, just like a chameleon.
Agency	Contrapunto BBDO Madrid
Campaign	Chameleon
Advertiser	Daimler AG
Brand	Mercedes-Benz
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Posted	August 2017
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Promotion & Event
Length	68 seconds
Creative Director	C...os J...e Subscribers Only
Creative Director	G...a Fe.....ez I...o Subscribers Only
Art Director	R..�l L...ez Subscribers Only
Art Director	A...ra H....go Subscribers Only