Kaufland Slovensko - "The hockey carrot by Kaufland" by Art Directors Club of Europe 2023
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| Title | The hockey carrot by Kaufland |
| Brief | Supermarket chain Kaufland has been a partner of slovak ice hockey for years.But plenty of other brands are there too,.We needed to differentiate ourselves.We found an opportunity where no other brand is.Injuries!And used insight that all athletes are familiar with.When icing an injury, they use a bag of frozen veggies.We created unique sponsoring product that connects world of supermarket and hockey - Cooling pack that looks like frozen Kaufland carrots. |
| Agency | This is Locco |
| Campaign | The hockey carrot by Kaufland |
| Advertiser | Kaufland Stiftung & Co. KG |
| Brand | Kaufland Slovensko |
| Date of First Broadcast/Publication | Subscribers Only |
| Product | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Creative Director | J...j K...�č Subscribers Only |
| Strategy Director | J...j K...�č Subscribers Only |
| Copywriter | J...j K...�č Subscribers Only |
| Copywriter | M...al R....ek Subscribers Only |
| Copywriter | D..o V....na Subscribers Only |
| Copywriter | S...ra Co.....va Subscribers Only |
| Account Manager | M...al R...ica Subscribers Only |
| Account Manager | D...a Hr.....vá Subscribers Only |
| Art Director | J...j S...ra Subscribers Only |
| Art Director | A...an M..y Subscribers Only |
| Creative director | Juraj Kováč |
| Strategy director | Juraj Kováč |
| Art Director | Juraj Sapara, Adrian Méry |
| Copywriter | Juraj Kováč, Michal Roháček, Dano Vachuna, Sandra Conortová |
| Account Manager | Michal Ružica, Diana Hromeková |