McDonald's - "McDonald's Jingle Board" by Art Directors Club of Europe 2023
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| Title | McDonald's Jingle Board |
| Brief | Classical concert halls. Where everyone is obsessed with the notes of Mozart and Beethoven…and not the location of the nearest McDonald’s.Knowing that, we created: the Jingle Board. At first, an OOH with no branding and then: an ear worm worthy of a symphony. |
| Agency | Scholz & Friends Berlin GmbH |
| Campaign | McDonald’s Jingle Board |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Date of First Broadcast/Publication | Subscribers Only |
| Product | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Chief Creative Officer | Ma....as Sp.....ns Subscribers Only |
| Managing Director Creation | J..s P...er W....es Subscribers Only |
| Managing Director Creation | Ch.....an K...l Subscribers Only |
| Creative Direction | Be....in W...t Subscribers Only |
| Art Direction | Ch.....an We.....ußer Subscribers Only |
| Art Direction | R...to V...m Subscribers Only |
| Art Direction | T...sa M...ler Subscribers Only |
| Copywriting | Be....in W...t Subscribers Only |
| Account Management | S....en Be....ds Subscribers Only |
| Account Management | Ka.....na O...n Subscribers Only |
| Account Management | J....na J..hn Subscribers Only |
| Agency-Producer | T..o S...lz Subscribers Only |
| Photography | T....en R...n Subscribers Only |
| Direction | D...el K....ig Subscribers Only |
| Camera | D...el K....ig Subscribers Only |
| Editing | D...el K....ig Subscribers Only |
| Editing | F...x Wa.....ski Subscribers Only |
| Media Agency | ..D G....ny Subscribers Only |
| Marketing Manager (McDonald's) | St.....ie Vi....ia J...er Subscribers Only |
| Senior Director Marketing | J..rn W....er Subscribers Only |
| Marketing Manager | St.....ie Vi....ia J...er Subscribers Only |
| Chief Creative Officer | Ma....as Sp.....ns Subscribers Only |
| Executive Creative Director | J..s P...er Wa....s, Ch.....an K...l Subscribers Only |
| Creative Direction | Be....in W...t Subscribers Only |
| Art Direction | Ch.....an We......ßer, R...to V...m, T...sa Ki.....ska Subscribers Only |
| Text | Be....in W...t Subscribers Only |
| Account Management | S....en Be....ds (..., Ka.....na O...n, J....na J..hn Subscribers Only |
| Producer | T..o S...lz Subscribers Only |
| Photography | T....en R...n Subscribers Only |
| Director, DoP, Cutter | D...el K....ig Subscribers Only |