Effie Awards Europe

Effectiveness Award

Bruxelles, Belgium

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Motorcyclist Safety - "Thinking Ahead"

LyleBailie International

LyleBailie International Belfast, United Kingdom

Awards

1570

Brand: Motorcyclist Safety
Country: United Kingdom

Advertiser: Department of the Environment Northern Ireland

Title	Thinking Ahead
Agency	LyleBailie International
Campaign	The longer term effects of road safety advertising - Dpt of the Environment
Advertiser	Department of the Environment Northern Ireland
Brand	Motorcyclist Safety
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Posted	August 2004
Business Sector	Subscribers Only
Tagline	Subscribers Only
Result	Subscribers Only
Media Type	Television
Length	30 seconds
Market	Subscribers Only
Executive Creative Director	D...d L..e Subscribers Only
Chief Executive	D...d L..e Subscribers Only
Advertising Psychologist	D..n R..d Subscribers Only
Executive Creative Director	J...e B...ie Subscribers Only
Media Director	R...rt L..e Subscribers Only
Advertising Manager	W...ey S....on Subscribers Only