act-responsible-tributes logo ACT Responsible Tributes

ACT Responsible Tributes

People's Choice
Chalais, Switzerland
Cancer Research UK - "Obesity 2019" by ACT Responsible Tributes 2020

Filter results by

TitleObesity 2019
BriefResearch suggested only 15% of people know the second highest preventable cause of cancer is obesity. The message was made clear using design cues from classic cigarette packaging. Cancer UK wants to encourage behaviour change and also persuade the government to restrict children's exposure to junk food advertising. The campaign gained media coverage and was even debated in Parliament. Ultimately this led to an increase in awareness.
Agency
Campaign Obesity 2019
Advertiser Cancer Research UK
Brand Cancer Research UK

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Outdoor/Out of Home
Production Company Unr......ble S....os Subscribers Only