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Creative Award
Singapore, Singapore
Saint-Gobain Weber - "A Big Idea That Stuck" by Spikes Asia 2022

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TitleA Big Idea That Stuck
BriefIn Thailand, glue is a common product for many common household repairs. We are a nation of fixers. So Weber Super Glue works as a HERO. The kind of EVERYDAY HERO who always help you fix any kind of problem you are facing with their superpower…. the brand spanking new “Cap Innovation System”.We began to play around with the idea of “Your New Hero In The House”. That led us to thinking about our favourite super hero like, Spider-Man, Wolverine, Thor, Cyclops and Iron Man.We had always worked against a strategy that focussed on why Weber Super Glue was powerful and ambitious. The challenge was to develop a platform to deliver this with immediate results via a breakthrough creative idea that was both practical and demonstrated the product strength. Capitalising on the popularity of Marvel movies was the ideal tactical move to deliver on this strategy as it cemented the idea that Weber Super Glue could be the everyday super hero, every home needs.
Agency
Campaign A Big Idea That Stuck
Advertiser Saint-Gobain Weber Co.,LTD.
Brand Saint-Gobain Weber

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PostedNovember 2021
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Entrant Company Y..l Ad......ing Subscribers Only
Account Manager P....da Int......hit Subscribers Only
Account Supervisor Ch.....rn Ou.....oke Subscribers Only
Account Executive Na....at Th.....wan Subscribers Only
Creative Group Head Pe....on Ko......dee Subscribers Only
Creative Group Head Wi......orn Wat......ang Subscribers Only
Creative Art Director Ko.....an Hon.......sorn Subscribers Only
Creative Copywriter S....yu Kang........uang Subscribers Only
Producer   Th......tha Rat......orn Subscribers Only
Producer   Ga.....nya Y...oo Subscribers Only