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International advertising festival “White Square” (Minsk, Belarus)

Creative Award
Minsk, Belarus
IKEA platform for free ready-made interior design - "IKEA APARTMENTEKA" by International advertising festival “White Square” (Minsk, Belarus) 2021

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TitleIKEA APARTMENTEKA
BriefPublic housing wasn't designed with individuals in mind, but every family has different needs. That's why Ikea created the Apartmenteka, an online library of free interior designs for people living in public housing in Russia. Thanks to a database of more than 300 typical public housing styles, they can search for interior design solutions by type of house, address or number of rooms. Then they can purchase individual items or an entire interior, depending on their budget.
Agency
Campaign IKEA APARTMENTEKA
Advertiser IKEA
Brand IKEA platform for free ready-made interior design

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PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Digital
Chief Creative Officer R...n Fi....er Subscribers Only
Chief Creative Officer Ya....av O...v Subscribers Only
Creative Director N....ai F....ka Subscribers Only
Creative Group Head E....iy G....an Subscribers Only
Creative Group Head J...or Co.....ter Subscribers Only
Art Director Vi....ia Vy.....aya Subscribers Only
Art Director T...r Ab.....eev Subscribers Only
Senior Digital Art Director M...m D...in Subscribers Only
Digital Art Director Vi....ia Nu......ova Subscribers Only
Digital Design I..a Ku....ov Subscribers Only
Client Services Director M...na Ve.....ina Subscribers Only
Account Director N....ya A....va Subscribers Only
Account Director I...a G....va Subscribers Only
Account Manager K...ia Mi.....ova Subscribers Only
Digital Producer A..a Ch.....ina Subscribers Only
Digital Producer Vl....ir L....ov Subscribers Only
Digital Producer K...na Ma.....va Subscribers Only
Production Company Producer T....na Dm.....va Subscribers Only