WWF - "Pyros Collection" by International advertising festival “White Square” (Minsk, Belarus) 2021

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TitlePyros Collection
BriefEvery summer, wildfires burns a huge portion of Portuguese forests. However, when the winter comes the problem is forgotten. We challenged a renowned architect to transform burnt wood into unique items of furniture, so the tragedy of the wildfires is never forgotten. It is a unique collection meant to cause the opposite feeling of traditional design: discomfort.
Agency
Campaign Pyros Collection
Advertiser WWF
Brand WWF

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CCO/ECD E...n A....de Subscribers Only
CD/Copywriter V...n A...�jo Subscribers Only
Head of Design J..�o M....ns Subscribers Only
Architect N..o L....da Subscribers Only
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