Advertising Moms - "Advertising Moms" by International advertising festival “White Square” (Minsk, Belarus) 2021
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| Title | Advertising Moms |
| Brief | Most children books show moms as housewives, whereas in real life third of Russian moms get back to work when their kids get 18 months, and the moment they get 3 years old 90% of moms are employed. Though working moms tend to suffer torments for spending some time away from their children, there’re no scientific proofs it affects their kids in a bad way. On the contrary, there are many reasons why a working mom is really cool.Admoms.ru is a digital version of the book. The project goal is to show kids that’s moms have and love their jobs too. It’s dedicated to those who prove it’s okay to do kids and work and the same time, however guilty or stressed it might feel. The website shows 11 kids telling about their moms and what they do - in their own words. |
| Agency | Possible |
| Campaign | Advertising Moms |
| Advertiser | Advertising Moms |
| Brand | Advertising Moms |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Integrated Media/360 Activation |
| Length | |
| Digital Director | A...a Zad......aya Subscribers Only |
| Creative Director | M...am Ak....va Subscribers Only |
| Art Director | I..r S....ov Subscribers Only |
| Head of Digital Production | S...ey Mi.....sov Subscribers Only |
| Digital Producer | M...a Vo.....va Subscribers Only |
| Illustrator | P...na Pa....na Subscribers Only |
| Clinical Psychologist | A...a K....va Subscribers Only |