RT - "The Endless Letter on Instagram Stories" by International advertising festival “White Square” (Minsk, Belarus) 2021
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| Title | The Endless Letter on Instagram Stories |
| Brief | “Endless Letter” is an emotional bridge between today’s peace and the horrific times of war when, against all odds, people loved, dreamed, experienced faith and anxiety. With “Endless Letter” our objective was to link the generations by narrative and visual means, with hope that our contemporaries and descendants will understand why this page of history should never be repeated.This project is about the fate of an ordinary person. A soldier. A wife. A mother. A child. A father. It is a story of families who had to face such a horrid burden - a story about millions of people who lived and died during the second World War. One can only truly understand the full scale through emotional experience: through personal stories. And there is nothing more personal than letters.500+ short quotes and accompanying illustrations are put together into a single Insta-stories narrative featuring 4-hour original music score.VIEW FEATURED WORKS: https://readymag.com/rt/el/INSTAGRAM: https://instagram.com/pobeda.pageWEBSITE: https://en.pobeda.page/instagram |
| Campaign | The Endless Letter on Instagram Stories |
| Advertiser | RT |
| Brand | RT |
| Posted | December 2020 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Social Media |