Mucinex - "Hero 2" by CLIO Health 2021
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| Title | Hero 2 |
| Brief | Mucinex is a trusted brand in respiratory health. People trust its strength when they want to fight back against sickness and the disruptions it causes in their lives. So when Covid-19 struck we knew we had a role to play.The brief was simple, the challenge, complex. Reframe what fighting back against respiratory infections looks like during a pandemic by encouraging people to act against their instincts--and do it in a way that young people can connect with. We knew we had to encourage behavior that was the antithesis of what our instincts told us...so we changed what it meant to be a hero. |
| Agency | McCann Health |
| Campaign | Boring Heroes |
| Advertiser | Reckitt Benckiser |
| Brand | Mucinex |
| Posted | May 2020 |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Media Type | |
| Entrant Company | M...nn ..w Y..k Subscribers Only |