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Grand Prix des Stratégies Digitales

Creative Award
Boulogne-Billancourt, France
Guerlain - "Guerlain Reaverse" by Grand Prix des Stratégies Digitales 2023

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TitleGuerlain Reaverse
BriefGuerlain Paris reverses the codes of the metaverse by using the power of NFT (Non-Fungible Token) to feed the real world we live in.We are introducing the Reaverse project.1828 cryptobees to bring nature back to life in the real world.An exclusive NFT collection sold to support the rewilding of a 69 acres nature reserve: The Millière Valley. 1828 NFT’s were created just like Guerlain’s creation date, which matches the 1828 parcels of the reserve.Each piece of generative art is directly connected to the land with a unique combination of attributes (15 varieties of flowers and plants, 21 natural materials inspired by the geology and geographic coordinates of the land parcel that your NFT supports). In addition, 100% of the NFT sales are reinvested in the renaturalization of the reserve created by the environmental activist Yann-Arthus Bertrand.
Agency
Campaign Reaverse
Advertiser Guerlain
Brand Guerlain

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Creative Director L...s Bo....on Subscribers Only
Founder L...s Bo....on Subscribers Only
Art Director S...n M....ali Subscribers Only
Strategic Planning Director Gu.....me C....�re Subscribers Only