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Dutch Creativity Awards

Creative Award
Amsterdam, Netherlands
Heineken - "When You Drive, Never Drink. Jackie" by Dutch Creativity Awards 2017

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TitleWhen You Drive, Never Drink. Jackie
BriefA cover version of David Bowie's "Heroes" accompanies this spot featuring legendary racing driver Jackie Stewart across the decades. As time goes on, one thing remains constant: he never drinks and drives. Heroes show moderation too.
Agency
Campaign When You Drive, Never Drink
Advertiser Heineken
Brand Heineken

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