Anne Frank House - "The Bookcase for Tolerance (135s)" by Dutch Creativity Awards 2022
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| Title | The Bookcase for Tolerance (135s) |
| Brief | We turned Anne Frank's iconic bookcase into an AR app. After rotating it, users could step inside her room and the rooms of four young people facing discrimination today - becoming familiar with their stories by examining personal objects and the meaning behind them. Each room was carefully scanned using photogrammetry to create 3D-rendered, true-to-life models, allowing users to explore their experiencies in strikingly realistic fashion.The app quickly became a central piece for discussion in Dutch society, a subject for debate in classrooms across Europe and a permanent educational platform at the Anne Frank House – helping fight discrimination through education. |
| Agency | Innocean Worldwide Europe |
| Campaign | The Bookcase For Tolerance |
| Advertiser | Anne Frank House |
| Brand | Anne Frank House |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Regional Chief Creative Officer | G....el M...ar Subscribers Only |
| Executive Creative Director | R....do W...f Subscribers Only |
| Art Supervisor | B...o O...do Subscribers Only |
| Creative Director | R....er Go....en Subscribers Only |
| Creative Director | M...on ..n Fr......ont Subscribers Only |
| Associate Creative Director | A...és A....de Subscribers Only |
| Art Director | Gon�........tinho ... Subscribers Only |
| Art Director | L..n "P....o" C...y Subscribers Only |
| Copywriter | A....nio N..o ... Subscribers Only |
| Copywriter | J...er Gr....os Subscribers Only |
| Copywriter | J..n K...rk Subscribers Only |
| Sounddesign | Sounds by Thomas - Composer |