CALM - "The last photo" by Campaign Big Awards 2022

Filter results by

TitleThe last photo
BriefWe needed to make suicide and suicide prevention a national conversation again.We created an exhibition on London’s South Bank of 50 smiling faces which, initially, had no reference to CALM. On launch day we revealed – live on This Morning – that each was the last photo of someone who later took their own lives.There were over 800 pieces of coverage delivering over 1 billion Opportunities to See through editorial coverage alone. The activity reached over 90% of the UK population and 60% of people asked understood the message to be that “The signs of suicide aren’t always obvious”.
Agency
Campaign The Last Photo
Advertiser Campaign Against Living Miserably (CALM)
Brand CALM

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
Media Type Case Study
Length
Sound
Editing Company
Colorization R...al Subscribers Only
Executive Creative Director M..e Su.....and Subscribers Only
Audio Engineer J..f S...h Subscribers Only
Music Supervision J...s R....rd Subscribers Only
Designer S...t S...ey Subscribers Only
Creative Team A..y C...gh Subscribers Only
Creative Team R....rd M....nn Subscribers Only
Chief Creative Officer R....rd B..m Subscribers Only
Head of Production J..k B...ey Subscribers Only
Colorist J...s B....rd Subscribers Only
Head of Production ..n S...pe Subscribers Only
Executive Creative Director ..t N...on Subscribers Only
Director ..x F...er Subscribers Only
Assistant Integrated Producer R....rd B...ey Subscribers Only
Motion Graphics .d Ch....ie Subscribers Only
DP ..m J....fe Subscribers Only
Post Production J...s I....nd Subscribers Only
Editor J...s R...n Subscribers Only
Assistant Producer J..e P...er Subscribers Only
Sound Producer B..h T....in Subscribers Only
Integrated Producer ..y S....ns Subscribers Only
Assistant Integrated Producer Sc....tt R..d Subscribers Only
Executive Producer C...en .e W..t Subscribers Only
Audio Engineer P...e T...d Subscribers Only
Color Producer ..i M...h D...an Subscribers Only
Music Producer M...an P...in Subscribers Only
Music Producer ..n R....ns Subscribers Only
Production Company Ca.....el Subscribers Only
Music R....rd M...c Subscribers Only
Music Publishing C....er M...c Subscribers Only
Music Publishing Ca....ll Co....ly &...; .o Subscribers Only
Press Relations H..e . G...y Subscribers Only