Freedom Grams - "Freedom Grams" by KIAF 2023
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| Title | Freedom Grams |
| Brief | While most people in the U.S. enjoy the benefits of cannabis legalization, 40,000 are still in prison for it, forgotten by the public.Freedom Grams. A cannabis brand that makes consumers aware that others are still in prison for amounts they can legally buy today. All proceeds fund legal action to get them out.The design system is based on prison bars from which generative typography breaks free. The custom variable type has two fonts: extended and condensed where each character was constructed from two perspectives. The monogram of the brand represents the amounts (in grams) of cannabis. The type tool allows even non-designers to generate the custom type and create labels easily.Launched on 4/20 by AROYA and GABY Inc. along with nonprofit Last Prisoner Project, Freedom Grams is a platform inviting the industry and its consumers to use their own freedom to free others. |
| Agency | Serviceplan Germany |
| Campaign | Freedom Grams |
| Advertiser | AROYA x GABY Inc. x Last Prisoner Project |
| Brand | Freedom Grams |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Case Study |
| Length | |
| More Information | Subscribers Only |
| Strategist | S....en P..t Subscribers Only |
| Advertising Manager | Ch.....an H...el Subscribers Only |
| Advertising Manager | W....am Ka.....as Subscribers Only |
| Advertising Manager | C...s B..l Subscribers Only |
| Designer | M....el C...en Subscribers Only |
| Creative Team | D...el Ku....in Subscribers Only |
| Chief Creative Officer | Al.....er S...ll Subscribers Only |
| Agency | Se......lan In.....ion Subscribers Only |
| PR Agency | Se......lan .R &...; C....nt Subscribers Only |
| Client Partner | A...A Subscribers Only |
| Client Partner | G..Y I... Subscribers Only |
| Client Partner | L..t Pr....er P....ct Subscribers Only |
| Digital Agency | S....EV Subscribers Only |
| Credits | k...ra Subscribers Only |
| Design Company | M..y D..g G..H Subscribers Only |
| Media Agency | Di.....ro Com.......ions Subscribers Only |
| Production Company | ..F F...s Subscribers Only |
| Music | 8....es .G Subscribers Only |
| Sound Production | Mas.......ces Subscribers Only |