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Gazeta.pl / Mastercard / BNP Paribas - "The last ever issue (Film Case)"

Y&R Warsaw

Y&R Warsaw Warsaw, Poland

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3065

This ad is part of the ACT Responsible Collection

Brand: Gazeta.pl / Mastercard / BNP Paribas
Country: Poland

Advertiser: Gazeta.pl / Mastercard / BNP Paribas

Title	The last ever issue (Film Case)
Brief	For 27 years “Your Weekend”, one of Poland's longest running and most read adult magazines, reduced women to sex objects. In December 2018, when it was put up for sale, the agency bought it. And teamed up with Gazeta.pl, the leading Polish news portal, as well as Mastercard and BNP Paribas, two brands with a long-term commitment to empower women, to create one last issue. They transformed “Your Weekend” into a conversation-sparking, ground-breaking magazine promoting diverse and progressive narratives of femininity.
Agency	Y&R Warsaw
Campaign	The last ever issue
Advertiser	Gazeta.pl / Mastercard / BNP Paribas
Brand	Gazeta.pl / Mastercard / BNP Paribas
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Philosophy	Subscribers Only
Problem	Subscribers Only
Result	Subscribers Only
Media Type	Case Study
Length	120 seconds
Production Company	P...ya F...s Subscribers Only