Grands Prix de la Communication (ex COM-ENT)

Creative Award

Paris, France

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Petits Frères des Pauvres - "At 80, if they stay together, it's out of habit"

Josiane

Josiane Paris, France

Awards

1374

This ad is part of the ACT Responsible Collection

Brand: Petits Frères des Pauvres
Country: France

Advertiser: Les Petits Frères des Pauvres

Title	At 80, if they stay together, it's out of habit
Brief	During the 1st of October, the international day of elderly people, the “Petits Frères des Pauvres” association would like to raise awareness about the intimate life of our elders. During this campaign, the association is highlighting a cliché that people often have about the sexual, intimate and affective life of the elderly. This stereotype is immediately discredited thanks to a nice picture of a stolen moment of an elderly couple.The campaign closure seeks to raise awareness: "Don’t reduce our elders to our clichés". The campaign reveals the association's report on the intimate and affective life of the elderly. The results are clear: advancing age doesn't prevent us from having desires, quite the opposite. Older people are satisfied with their intimate life. Only stereotypes get in the way.This campaign, has already given us exceptional results: the association's website has not been able to absorb the traffic and crashed.
Agency	Josiane
Campaign	Don't reduce elders to our clichés
Advertiser	Les Petits Frères des Pauvres
Brand	Petits Frères des Pauvres
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Philosophy	Subscribers Only
Problem	Subscribers Only
Result	Subscribers Only
Media Type	Print
Advertising Manager	Em.....lle S....in Subscribers Only
Founder/Managing Director	L....nt A...as Subscribers Only
Strategy Director	E....ne Bo.....né Subscribers Only
Strategic Planner	C...a L....nt Subscribers Only
Creative Director	J...ôme D..z Subscribers Only
Art Supervisor	M....ed ..i S...i Subscribers Only
Copywriter	Pie......rie Fa.....ier Subscribers Only
Copywriter	..�a B....ne Subscribers Only
Creative Consultant	J...émy F....at Subscribers Only
Project Manager	V...or Qu....lo Subscribers Only
Photographer	J..r L...s Subscribers Only