Movistar - "Movistar maria message board" by PHNX Awards 2020
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| Title | Movistar maria message board |
| Campaign | Maria´s Message |
| Advertiser | Movistar |
| Brand | Movistar |
| Date of First Broadcast/Publication | 2020 / 3 |
| Product | Woman International Day Campaign |
| Story | According to UN studies one out of three women claims to have suffered from gender violence, worldwide. Specialists say that one of the main problems is that they are afraid to report it on time. Therefore, Movistar, one of the largest telephone companies in Latin America, decided to develop a campaign in order to create awareness and provide people with a Government telephone line to report gender violence. The objective was to empower women and to encourage them to contact the Government’s assistance line to report gender violence, get information, or ask for help by a website tool. So we created: María’s message, a WhatsApp voice message (the world’s most popular app for mobile chats) that changes if it is heard aloud or next to your ear. If it is aloud it sounds in stereo and a complete positive and trivial message is heard. But when you place the mobile phone next to your ear, it sounds in mono and several phrases of the voice message disappear. The meaning changes and all you hear is a request for help. The whole idea goes behind a metaphor: when we listen to someone closely we listen to the truth. The same as it happens with gender violence and the self-imposing censorship that victims experience. The campaign took advantage of WhatsApp as a viral media itself and the easiness to share voice messages through mobile phones. A new experience within this platform was developed based on a true story for those who use it everyday, worldwide. Site: https://www.mariamsg.com/ |
| Agency | Wunderman Thompson Buenos Aires |
| Announcer | Movistar |
| CCO | Sebastian Tarazaga |
| CCO | Dany Minaker |
| CEO | Victoria Cole |
| Creative Director | Juan Calvo / Sergio Paoletta |
| Art Director | Ignacio Ramirez |
| Copywriter | Gerardo Wajchman |
| Creative Coordinator | Paula Akel |
| Agency Producer | Josefina Espil |
| Animation | Juan Camilo Meneses |
| Technology Director | Mercedes Aizawa |
| Project Manager | Patricia Maidana |
| Developers | Cleider Herrera/Gastón Castro |
| QA | Paul Lopez Reyes/Paula Piñel |
| General Account Director | Fabiana Antonelli |
| Client services Director | Belén Yusso |
| Account Director | María Jazhal |
| Account Supervisor | Fernanda Vales |
| Analytics | Yasnaia Reyes, Sol Brero |
| PR | Adver Pr |
| Production company | Ladoble |
| Director | Martín Donozo |
| Ceo | José Arnal |
| Executive Producer | Adrián Aspani |
| Producer | Pato Llados |
| Post-production | Ladoble |
| Color Correction | Anahí Piccinin |
| Editor | Francisco Kikuchi |
| Sound Designer | Italians Do It Better |
| Client Representative | Romina Martínez Battista / Almendra Ogdon / Florencia Panizoni / Agustina Iparraguirre / Alejandra Fonterosa. |